Broadway Systems provides a next generation advertising
platform to help cable networks better serve their
advertiser and agency clients. Since early 2002 Broadway has
collaborated with companies such as Fox News, the Scripps
Networks and CBS College Sports to engineer a contemporary
and fully integrated programming, sales, traffic,
stewardship and billing system.
Today this platform is managing over $2 billion in
advertising revenues across news, sports, music and
entertainment content
Broadway's fully integrated Software is used to manage the
programming, sales, traffic and finance for cable network’s
advertising businesses –solution provided by SB3
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Developing new capabilities for our
customers, averaging two or three new releases and one
new module each year.
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We made it easier to import data or
integrate into third-party systems, which make migration
from legacy systems a snap, as well as keeping your
overall total cost of computing lower than ever.