Broadway Systems

Broadway Systems:

Broadway Systems provides a next generation advertising platform to help cable networks better serve their advertiser and agency clients. Since early 2002 Broadway has collaborated with companies such as Fox News, the Scripps Networks and CBS College Sports to engineer a contemporary and fully integrated programming, sales, traffic, stewardship and billing system.

Today this platform is managing over $2 billion in advertising revenues across news, sports, music and entertainment content
 

SB3 solutions for Broadway:

Broadway's fully integrated Software is used to manage the programming, sales, traffic and finance for cable network’s advertising businesses –solution provided by SB3

We have helped Broadway in-

• Developing new capabilities for our customers, averaging two or three new releases and one new module each year.

• We made it easier to import data or integrate into third-party systems, which make migration from legacy systems a snap, as well as keeping your overall total cost of computing lower than ever.